Resources

The Power of Online Marketing

The web is a powerful medium for achieving marketing objectives. It presents businesses and non-profit firms with an array of marketing opportunities that cannot be overlooked.

Know Your Type of Website

The type of website needed for your organization determines the critical information needs that must be met for its audience. There are basic types of business sites - know your business goals to ensure that the correct type of site is planned and its strategic purpose is aligned with your business.

Offer Content with Clarity and Purpose

Unless content speaks directly to your audience with clarity and purpose, visitors will not stick. It pays to consider your audience carefully and to deliver content that is relevant, clear and to the point.

Reap Benefits from Web Standards

Smart businesses today publish websites that follow standards for user-centered design and accessibilty. Their stories of success attest to the value of standards and best practices.

Website Accessibility = Greater Audience

The more accessible a website is, the more people can appreciate it. Yet websites typically impede access to many who have difficulties in vision or motor skills. Guidelines for better accessibility give smart businesses a greater audience.

What are "Web Standards?"

Web standards promote best practices that bring measurable business benefits. Users value their time and prefer quick, clear and easy access to websites.